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The Choice Box

Posted 6/22/2017 9:00am by Stephanie Bartel.

I tend to agree with Calvin's dad in this great comic strip, that there are often too many choices for things like peanut butter at your average grocery store. On the other side of the spectrum, the average CSA box offers the consumer virtually no choice at all but to eat what the farmer's put in their box every week. So if grocery stores are paralyzing with too much choice and CSAs are stifling with too little choice, what am I to do about that?

Well, in the big picture, not a lot. But for our little CSA at Old Plank Farm, we have come up with a way to mitigate member preferences while still maintaining the pre-packed box distribution model. We trialed it a bit last year, and we're using it every week this year. It's called the Choice Box. We are packing variety boxes to send along to each pick-up site this year. Taking 1-3 items from these boxes is what completes a CSA members' share each week.

The basic CSA box is still packed here at the farm and distributed to each member. But the choice boxes are then filled with more unusual vegetables, or contentious vegetables (like kale and parsley), or the things we have a surplus of. While one member may never want parsley--crazy, right?!--, another member may want it every week--crazy, right?!. By strategically packing the choice boxes, we are doing our best to get every CSA member more variety of the things they like most.

CSA members, please give us feedback on the choice boxes. While we can't respond to a request for watermelon in next week's choice box (because melons aren't ripe this time of year), we can likely adjust the ratio of salad greens to parsley in the coming week's choice boxes.

Well, I'm off to have a parsley smoothie. It's a good thing I live at Old Plank Farm, because the CSA boxes never have enough parsley in them for my tastes!

Happy Salad-Eating Season, Old Plank Farm CSA members. I hope it's a good one for you.

CSA Sign-Up

Our 2017 CSA sign-up season is closed.  If you were a 2016 member and still want to renew your share, please email us to do so. All others who want to be put on our waiting list, please email us at csa@oldplankfarm.com

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